Sunday Soirée · Q1 2026
Platform breakdown
Deep-dive analytics across all five channels
3.1M+
total reach
341K
X impressions
100K+
total engagements
5
active platforms
Instagram
Awareness & Discovery
Primary reach engine · 67% non-follower audience
1.66M
Total reach
11,213
Followers
14,868
Interactions
21,765
Profile visits
1,464
Link clicks
Audience split
Follower vs non-follower reach
Non-followers 67.1%
Followers 32.9%
Content format performance
Interactions by format type
Engagement funnel
Reach → visit → interaction → click
Performance radar
Key ratios scored out of 100
Reels dominate
Reels drive 53% of interactions — 2× more than static posts. Short-form video is the primary discovery mechanic.
6.7% profile-to-click
1,464 link clicks from 21,765 profile visits. Strong intent from warm traffic already engaging with the brand.
Reach efficiency
67% of 1.66M reached were non-followers. Algorithmic distribution is working exceptionally well.
Facebook
Community Engagement
Highest engagement volume · 88% non-follower reach
1.18M +21.5%
Total reach
5,580
Followers
55,074 +33.5%
Engagement
218K +179%
3-sec video views
88.2%
Non-follower reach
Engagement breakdown
55K+ total interactions by type
Growth vs prior period
Quarter-on-quarter percentage change
Audience reach split
Who sees the content
Non-followers 88.2%
Followers 11.8%
Video views surge
3-second retention — biggest signal
218K
3-second video views
+179% vs prior period
9.9× follower engagement
55K engagements with only 5,580 followers — each follower engaged nearly 10× in the quarter.
Video is exploding
3-sec views up +179% — the algorithm is heavily promoting video content to brand-new audiences.
Widest organic discovery
88.2% non-follower reach is the highest of any platform in the portfolio by a significant margin.
TikTok
Viral Discovery
100% non-follower reach · 4.6% like-to-view ratio
341,852
Total views
15,656
Likes
1,443
Shares
357
Comments
Weekly views — March 2026
Viral peak March 30: 28,699 views in one day
Interaction composition
How viewers engage with content
Likes 90%
Shares 8.3%
Comments 2.1%
Like-to-view ratio
Industry avg ≈ 2–3%
4.6%
+53% above average
Share rate
Viral amplification signal
0.42%
1,443 organic shares
Non-follower reach
Pure discovery platform
100%
Every view is a new person
Best like ratio in portfolio
4.6% like-to-view is the highest of any platform — very strong content-audience fit on the FYP algorithm.
March 30 viral spike
28,699 views in a single day — 8× the weekly average. Event content hitting a trending moment.
Pure top-of-funnel
100% non-follower reach makes TikTok the most efficient new-audience acquisition channel in the mix.
LinkedIn
B2B Conversion
92.2% CTR on top post · highest intent audience
12,872
Impressions
2,443
Total clicks
322
Reactions
19%
Avg CTR
Post CTR ranking
Click-through rate by post
CTR vs engagement rate
Intent vs overall engagement per post
Exceptional Quality Assurance post
92.2% CTR + 94% engagement. Extraordinarily high — this content type should be replicated immediately.
19% average CTR
2,443 clicks from 12,872 impressions. Platform norms are 2–5%. Sunday Soirée is running 4–9× above that.
Process content converts
Quality and experience-focused posts consistently outperform promotional content across every metric.
X / Twitter
Real-time Conversation
341K impressions · accelerating from March 2026
341K+
Impressions
30,012
Engagements
4,061
Likes
2,157
Reposts
487
New follows
Monthly impressions
Sep 2025 → Apr 2026 — darker = breakout months
Engagement composition
What drives the 30K interactions
Likes 4,061
Reposts 2,157
Replies 348
Bkmks + follows 773
Top 3 peak days
Highest single-day impression counts
Daily activity heatmap — Jan to Apr 2026
Each square = one day · darker = more impressions
March surge: +448% vs Feb
March 2026 hit 72K impressions vs Feb's 13K. Event-week posting cadence is clearly the growth driver.
8.8% engagement rate
30K engagements from 341K impressions — well above X's typical 1–3% for brand accounts.
Repost amplification
2,157 reposts extend reach organically at zero additional spend. A strong virality signal.